Thursday, 26 July 2012

The Impact of Conversion Technologies - Reading Comprehension

Passage to read:

Contemporary users choosing a technology platform often run the risk of being stranded with a technology that becomes incompatible with a future dominant technology. The widely observed presence of network effects tends to exacerbate this consumer dilemma, as markets tend to “tip” towards a single, winner-take-all standard. This study seeks to show that such a dilemma can be solved in some circumstances for digital goods when conversion technologies are present.

Words to learn and use:

Contemporary
adj. existing now / happening now.
example, Contemporary music/literature/art/fashion

adj. belonging to the same period of time/age
example, a fact documented by two contemporary sources.

The Huffington Post: "In the world of competitive dance conventions and, more recently, shows like 'So You Think You Can Dance', the word 'contemporary' has morphed from a simple descriptor to its own unique and potentially limiting dance form" 

Read The Huffington's post from the url below:
www.huffingtonpost.com/nora-younkin/so-you-think-you-can-dance-culture_b_1084452.html
 
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Stranded
adj. unable to leave somewhere because of a problem such as not having any transport or money
example, If the tide comes in, we'll be stranded on these rocks.


adj. abandoned or marooned, run aground on a shore or reef, cut-off or lefr behind



Voice of America: "Meanwhile, hundreds of supply trucks remain stranded at the closed Torkhum border crossing in the Khyber tribal region, leaving them vulnerable to attacks from Talibal insurgents"
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Exacerbate
verb. to make something which is already bad worse.
example, This attack will exacerbate the already tense relations between the two communities.

verb. to increase the severity, violence, or bitterness of, aggravate
example, a speech that exacerbated racial tensions
example, a heavy rainfall that exacerbated the flood problems

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